Chelsea Echeverria
Chelsea S. Echeverria brings over eight years of expertise in marketing and advertising to her role as Director of Marketing at The Downs Law Group. Specializing in lead generation and brand awareness, Chelsea develops and executes strategic marketing initiatives tailored for the legal industry. Her skill set includes advertising campaign management, search engine optimization (SEO), public relations, marketing automation, social media strategy, and content creation, especially in the areas of graphic design, video editing, article writing, and more.
Since joining The Downs Law Group, Chelsea has been instrumental in enhancing the firm’s presence and optimizing marketing efforts across various platforms. She leverages in-depth knowledge of analytics and digital media to create impactful campaigns that drive results and build brand recognition.
She holds a Master of Science in Digital Marketing from Full Sail University, where she graduated as Valedictorian with a 4.0 GPA in October 2023. Her academic journey also includes a Bachelor of Science in Public Relations and Political Science from Florida International University’s Honors College, where she graduated Magna Cum Laude and earned honors through her leadership roles as the Mass Communications Chair of the Student Government Association and PRSSA. Additionally, Chelsea has bolstered her expertise with an Adobe Professional Certification, Google Analytics Certification, and Google Ads Measurement Certification. Chelsea is currently working towards a certification in ‘AI and Analytics for Strategic Marketing’ from the University of Miami.
Chelsea’s professional affiliations include membership in the American Bar Association (ABA) and the ABA’s Center for Professional Responsibility Section Forum, further underscoring her commitment to ethical and effective marketing within the legal field.
Prior to her tenure at The Downs Law Group, Chelsea held key marketing roles at prominent national law firms, where she managed multi-state campaigns, oversaw digital initiatives for national and international audiences, and honed her expertise in partnership marketing, public relations, and corporate branding.
In her spare time Chelsea enjoys photography, pilates, reading, and cooking. A fun fact about her is she used to play the cello.